The Government e-Marketplace (GeM) has revolutionized procurement for government departments, making it easier for businesses to sell their products and services. However, many sellers face rejection during the product approval process due to various reasons. Understanding these common rejection causes and their fixes can help sellers get their products approved quickly and efficiently.
## Common Reasons for GeM Product Approval Rejections
### 1. **Incomplete or Incorrect Product Information**
– **Issue:** Many product listings are rejected due to missing details, incorrect specifications, or vague descriptions.
– **Fix:** Provide complete and accurate product information, including model numbers, specifications, and clear descriptions that match official manufacturer details.
### 2. **Non-Compliant Product Images**
– **Issue:** Blurry, low-quality, or improperly formatted images can lead to rejections.
– **Fix:** Upload high-resolution images with a white background, as per GeM guidelines. Ensure the images clearly display the product, brand, and model.
### 3. **Incorrect or Insufficient Supporting Documents**
– **Issue:** Missing certifications, manufacturer authorization letters, or test reports often result in rejection.
– **Fix:** Attach all necessary documents, such as BIS certification, OEM authorization, and performance test reports, as required for the product category.
### 4. **Duplicate Listings**
– **Issue:** Listing the same product multiple times under different categories or with minor modifications leads to rejection.
– **Fix:** Ensure that each product is uniquely listed and follows the correct categorization as per GeM’s product taxonomy.
### 5. **Non-Standardized Pricing**
– **Issue:** If the price quoted is significantly higher than market rates, GeM may reject the listing.
– **Fix:** Conduct market research to price products competitively. Avoid overpricing and ensure transparency in pricing structures.
### 6. **Brand and Category Mismatch**
– **Issue:** Assigning an incorrect category or brand name results in non-approval.
– **Fix:** Select the most relevant category and brand as per GeM’s predefined options. If the brand is not listed, request its addition before submitting.
### 7. **Non-Compliance with GeM’s Product Policies**
– **Issue:** Certain products may not meet GeM’s eligibility criteria or procurement policies.
– **Fix:** Read GeM’s updated guidelines before submitting the listing and ensure compliance with government procurement policies.
## Tips for a Smooth GeM Product Approval Process
– **Double-check all details** before submission to avoid minor errors.
– **Follow GeM’s latest guidelines** on product listing, image requirements, and document submission.
– **Monitor your dashboard** for any feedback from GeM and make necessary corrections promptly.
– **Seek professional assistance** if you frequently face rejections, as experts can help streamline the approval process.
By addressing these common issues, sellers can enhance their chances of getting their products approved on GeM, ensuring a seamless and profitable experience on the platform.
Are you facing continuous rejections on GeM? Share your challenges in the comments below!