1. Access to Government Departments: Selling on a government portal provides easy access to a vast network of government departments and public sector units, opening up a large, stable buyer base.

  2. Transparency in Deals: The transactions on the government portal are transparent, ensuring fair pricing and clear communication with buyers.

  3. Timely Payments: Government portals ensure timely payments, bringing reliability and peace of mind to sellers.

  4. Increased Visibility: Products and services gain increased visibility among potential buyers, leading to higher chances of sales.

  5. Reduced Marketing Costs: With the government being a primary buyer, there is less need for aggressive marketing strategies, thus reducing marketing costs.

  6. Ease of Business: The simplified and digitized procedures make conducting business easier, helping sellers focus more on their product or service quality.

  7. Dispute Resolution: The portal offers a robust dispute resolution mechanism, further securing the seller’s interests.